SHARPENING YOUR COMPETITIVE EDGE > YOUR ONE STOP VIRTUAL IT AND MARKETING DEPARTMENT
Looking to finally save on both headaches and overhead? At ed, we live and breathe digital strategy to operate as your one stop virtual IT and marketing department. We help you save time and money by scaling to what you actually need when you need it. With us you're hiring a collaborative network of polymath experts able to integrate business requirements across multiple knowledge domains specific to your challenges. We combine both generalists and specialists so you get on demand industry specific expertise that's tailored designed to be collaborative, dedicated, cost-effective and accountable.
BUILDING ROADMAPS TOGETHER > TO ALIGN BRAND VISION BOTH TOP-DOWN AND BOTTOM-UP
Need a roadmap and GPS? We'll assemble and lead agile project teams to test run your business models, compare business case scenarios, recommend a shortlist of 'best fit' vendors, then build and execute performance roadmaps together with you at every step. And frankly it can't be done without your active commitment and participation. By now you've learned the hardest lesson of all that your own culture needs to truly build and support every digital initiative from the get go. Everyone has to want to own it by sharing in the vision and values both top down and bottom up--or it might very well die on the vine. And like cultivating wine, the best brand strategies are made from clarifying the purpose, passion and love of the craft from the inside out. This is what's being grown in the vineyard for all to experience. Not old wine, new bottles. But people producing what they enjoy creating to share with others.
LEVERAGING AGILE TOOLS > TO HELP GROW YOUR BUSINESS DIFFERENT, BETTER, SMARTER
Before signing anything, have you compared a few business case scenarios to assess opportunity costs? As a leader, you've come a long way. You've been managing things literally at warp speed... typically know as internet years. With your experience you've come to realize that whatever happens, this new technology, often overcoming legacy, must accomplish two things: 1. it needs to prove ROI while doing more with less, and 2. that it's truly agile. Agility means removing those costly business silos. Why literally duplicate your costs by having to manually re-enter the same data for the same customer? This is something the roadmap must navigate head-on. Leveraging agility not only reduces costs, it increases performance and profitability across the board!
MEASURING ENGAGEMENT > TO IMPROVE CUSTOMER EXPERIENCE for TRAFFIC, LEADS and SALES
Are you measuring--or just guessing--when you spend marketing dollars? Why not assess how you're genuinely different than your competitors; or better at creating value with them; or smarter at leveraging customer data and insight for effective action? Together that's how we'll increase traffic, leads and sales. We'll test and measure engagement that transforms your web presence into your 24/7 virtual sales force. Whatever you spend, we'll actually see whether the metrics shows it became an investment or an expense--from anonymous visitor to sales relationship. No guessing or reading tea leaves.
If you're ready to talk digital strategy, ROI and results-based performance, we're the folks to help. Here's how you get started.